Penguin 2.0: Winner and Loser Sites and its Implications on Social Media

Once again, a new Penguin update has been launched. Penguin 2.0 or the Penguin 4 began to work its magic on the afternoon of May 22.

Penguin 2.0 Facts

So, what are the things you should know about the latest update? This can be summed up into four. First off, the new generation Penguin has affected about 2.3% of all English-US queries. 2.3 %, a small number, right? Wrong. Take note that there is an estimated 5 billion Google searches per day. So 2.3% out of that estimated search and what do you get? A LOT. Think back when the very first update was released. Penguin 1.0 affected a total of about 3.1% websites and boy, was everybody disarmed.

Second truth about Penguin 2.0 is that it is not limited to English queries. It extends to the hundreds of other queries conducted in other languages. This simply means that wherever you are in the world and whatever language you are using, you are not safe from the potential harmful effects of the flightless bird.

Third important thing to take note is that Penguin 2.0 is not a mere data refresh. This means that Google has completely changed the algorithm. This further means that those spammy tricks that seems to work so well for you in the past? Guess what? They are unlikely to work for you now. In fact, indulging in black hat SEO techniques may just be your downfall.

Last but not the least is that you can expect a lot more Penguin updates in the not so distant future. Looks like Google is pretty serious about these changes and there is nothing anyone can do to change that. The changes now are just the beginning. Matt Cutts has mentioned that they are adjusting the impact that they want, starting at one level and working their way up.

While these updates can be good, this also leaves many other affected webmasters and SEOs frustrated at the negative impacts.

Penguin 2.0 Losers

To give you an overview of the effects, sites that are included to be on the losing side in terms of search big brands.

penguin losers

Penguin 2.0 losers


Penguin 2.0 Winners and its Implications on Social Media

But just as there are two sides of a coin, there is also what can be considered as the winners. These winners are the sites that have greatly benefited from the Penguin 2.0 update.

penguin winners

Penguin 2.0 winners

Notice that there most in the top 25 winners are social media sites? This result coupled with the fact that more and more people are into social media may just bring the era of social media marketing at its height. If you want that high rankings then you might want to consider a significant portion of your time and resources to social media marketing.

Another thing to take note of is the unethical practice of black hat SEO methods. The ethics, or rather the absence of it, when it comes to black hat is universal knowledge yet many webmasters often resort to it as a means to achieve the desired rankings. But with the Penguin 2.0 and the subsequent updates later on, black hat SEO will cease to be just unethical. It will be harmful to your site as well.

If you are big on black SEO, then it is high time to clean up your sites. Remove those spammy or low-quality pages from your website as well as those spammy inbound links. It is also recommended that you engage in a new inbound link building campaign.


I guess the moral of all this lies in the most basic of all: the importance of keeping your sites clean and free from unethical method, and the importance of keeping up to the date with the latest strategies. Looks like social media marketing is the new “in” thing.


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Yup, that’s me. This blog tends to be an informative website about SEO, especially for newbies on this kind of field, with bits of intriguing and interesting topics that would keep audiences of this blog astonished. This blog is maintained by a web designer/developer, seo analyst and a down-to-earth guy who just loves to help ...