Categorized under: Google, Intriguing Info, SEO

Does upper and lower case searches matter?

I had read in an article that Google returns different search results for queries based on whether the keyword phrase is keyed in upper-case or lower-case letters. How true is this you say? Should we actually think of considering to optimize for these variations if our site appear in one and not the other? I personally decided to find out for myself.

I fired up Mozilla and I tried keying in “DOGS” on one tab and “dogs” on the other. Here are the results I got.

The lower-case query “dogs” displays on the 5th position.
lower case dog search

On the other hand, with the upper-case query “DOGS”, it showed a slight change on the search results. It has on the 5th position and moves on the 6th place.

upper case dog search

Yes it’s not a major difference, but it is something to be looked into coz from what I read from Google web search help center, it specifically states that their searches are not case sensitive.

This comes to conclude if capitalization on the page affects how a page ranks for capitalized queries. Is this something need to be fix, a “loophole” of some sort where one can exploit on the SEO front? I’m keeping my eyes on it.


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Yup, that’s me. This blog tends to be an informative website about SEO, especially for newbies on this kind of field, with bits of intriguing and interesting topics that would keep audiences of this blog astonished. This blog is maintained by a web designer/developer, seo analyst and a down-to-earth guy who just loves to help ...