Does upper and lower case searches matter?
I had read in an article that Google returns different search results for queries based on whether the keyword phrase is keyed in upper-case or lower-case letters. How true is this you say? Should we actually think of considering to optimize for these variations if our site appear in one and not the other? I personally decided to find out for myself.
I fired up Mozilla and I tried keying in “DOGS” on one tab and “dogs” on the other. Here are the results I got.
On the other hand, with the upper-case query “DOGS”, it showed a slight change on the search results. It has greatdogsite.com on the 5th position and moves pet4you.com on the 6th place.
Yes it’s not a major difference, but it is something to be looked into coz from what I read from Google web search help center, it specifically states that their searches are not case sensitive.
This comes to conclude if capitalization on the page affects how a page ranks for capitalized queries. Is this something need to be fix, a “loophole” of some sort where one can exploit on the SEO front? I’m keeping my eyes on it.