Categorized under: SEO, SEO News

Display URLs in Headlines – Algorithm Update

We’ve been telling you for years and years that the display URL is the 2nd most visible part of your ad. A hinge that swings huge doors. So notice this:

For certain ads in top positions, Google is adding your domain name to your headline. The domain will be all lowercase and won’t include the ‘www.’ You also get a normal (green) display URL below the description line, as usual.

This will even show up in ads where Description Line 1 is included in the headline as well, provided it doesn’t exceed a total of 68 characters.


David Rothwell points out:

Do the math: Google includes an extra 3 characters between your headline (25) and your description (35). That’s 63 characters, leaving only 5 to see your domain name if you use up all the characterss available. It’s the magic ’68′ again, as with full display of your title tag (SEO).

Here’s Google’s full announcement.


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Yup, that’s me. This blog tends to be an informative website about SEO, especially for newbies on this kind of field, with bits of intriguing and interesting topics that would keep audiences of this blog astonished. This blog is maintained by a web designer/developer, seo analyst and a down-to-earth guy who just loves to help ...