Local Businesses Stands Out – Thanks Google!
Local search engine optimization is a must-know for entrepreneurs who want to make their presence in the online world noticed. To reach out to a wider base of consumers, effective search engine optimization or SEO techniques becomes essential. Before a web entrepreneur does online marketing for his site, he needs to know all about most local SEO techniques.
I have read about many SEO strategies which are fundamental to local business success and among them local website optimization has been a recent addition to this already unique marketing strategy. One article I read states that this type of optimization can be “extremely effective when a website is concentrating on a specific geographical locale.” Localized SEO sometimes deals with long tail keywords and it attracts the actual buyers who are looking for specific services.
Another source says that including the name of the locality in the key phrases that you are using is a way of localizing your search engine optimization. This would eventually lead to the long tail keywords and as a result, you can have lesser traffic and more relevant keywords. An example on top of my head is the keyword “pizza restaurants Los Angeles” which is a localized keyword; the keyword “pizza restaurants” is the generic one. The local SEO is relevant to a certain section of the users although not all the businesses are helped by this type of online marketing. If a person is running a national or international business, this would be useless because his target market is not just a specific region but people all over the world.
For those who have been doing SEO for the past five years, you may notice that there have been recent changes in the searching behaviors of the search engines. These changes have encouraged the prospect of local website optimization. And yes, this is good news to local business owners because Google has given them a chance to stand out.
If you operate in San Francisco, Houston or Chicago, Google is introducing a new method to do just that. Google Boost is a service that allows you to create a local search ad which shows up in the sponsored links section of Google.com. In Google Maps it actually gives your business a blue arrow that separates your business from your competition’s red dots.
Google indicates that it is extremely easy to set up. To create your ad, all that is required is a short business description, a Web or Place page, your business categories and a monthly budget. From there, their system automatically sets up your ad campaign – figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps and how to get the most out of the budget you allotted. You’ll only pay when a potential customer actually clicks on your ad. You can also view basic ad performance data from your Google Places dashboard.
This looks like it is worth testing. Particularly if Google allows you to provide a budget so you don’t spend more than you planned in a month. If you are interested in this and you don’t live in the test area you can fill out this form and Google will notify you when the service becomes available in your area.
People are also now receiving the assistance of the Internet to find services within the locality. Mobile phone browsers and localized search engines have added more significance to it as well.