Tabbyfied

Although supporting non-profits is important, you’re correct that you could be wasting a lot of ad views—and a lot of money—by not replacing those public service ads (PSAs) with an alternate ad that generates revenue.Google displays PSAs if your account is still so new that Google hasn’t determined what your pages are about, or if there’s no other ad inventory to display. Filling that space with an alternate ad of your choosing is a great way to ensure you are fully monetizing your web site for every visitor.

The process isn’t difficult and involves uploading an image to your server (such as an affiliate ad, an alternate PSA of your choosing or an ad promoting your site) that will be served automatically by Google when the need arises. I’ll go ahead and break down the process in 9 easy steps

1. Select an image ad size that is the same size as the ad you want to replace. If the ad size you want to replace is a 468×60 banner, make sure your replacement ad is sized 468×60.

   Create images for each ad size you want to replace. AdSense does not auto-resize ads, so if you serve more than one ad size on your site you need to upload alternate ads in each format.

2. Create a new blank webpage for each of your replacement ads. No title or meta information is necessary on these pages, just a small amount of HTML code.

   Place on this page either the ad code from an affiliate program (such as a banner from Commission Junction or PSAs from another charity) or create an image ad that promotes your products and link it to your own site’s pages.

3. Save this new alternate ad page with a file name you will remember, such as alt_ad.html. You may want to include the actual ad size in the filename if you have multiple alternate ads planned (for example, using alt_ad_468×60.html).
4. Once your new ad page is correctly named and formatted, upload it to your site. Make a note of the full URL, such as…

   http://www.example.com/alt_ad_468×60.html

   Add a robots.txt exclusion or a noindex meta tag on these ad pages to ensure that Google doesn’t mistakenly index them. Either method will work.

5. Once you have uploaded your new AdSense alternate ads, login to your AdSense account and click AdSense Setup and select AdSense for Content.
6. Choose your ad type, format, and colors.
7. Scroll down to the Alternate Ad or Color section. To provide an alternate ad, select Show ads from another URL and enter the URL of the page containing your ad.

   If you’d prefer to just provide a solid block of color in that ad space, select Fill space with a solid color, then select an HTML color code. You can also cause the ad space to disappear completely using a collapsing ad unit.

   The point here is to always show revenue-generating ads, so we’d avoid the color blocks and collapsing ad units. It’s always better to show actual ads instead.

8. Click Continue.
9. Copy and paste the ad code onto your site’s pages.

To view the Google help section dealing with this issue, see How do I implement an alternate ad?

Defining your own alternate ads guarantees that a revenue-generating ad always appears on your site, thereby maximizing your site’s income potential. If you’re monetizing your site with AdSense, we highly recommend setting up your own alternate ads.

This approach also allows you to begin experimenting with new ways of making money with your site. You may find that affiliate ads are more profitable and less intrusive than AdSense.

Yes feeps!..Our first celebration as a team..Had dinner at TOWN then grabbed a couple of drinks at M2 videoke bar..well, enough words..just check out the pictures and get envy!\m/^_^\m/

I had read in an article that Google returns different search results for queries based on whether the keyword phrase is keyed in upper-case or lower-case letters. How true is this you say? Should we actually think of considering to optimize for these variations if our site appear in one and not the other? I personally decided to find out for myself.

I fired up Mozilla and I tried keying in “DOGS” on one tab and “dogs” on the other. Here are the results I got.

The lower-case query “dogs” displays pets4you.com on the 5th position.

On the other hand, with the upper-case query “DOGS”, it showed a slight change on the search results. It has greatdogsite.com on the 5th position and moves pet4you.com on the 6th place.

Yes it’s not a major difference, but it is something to be looked into coz from what I read from Google web search help center, it specifically states that their searches are not case sensitive.

This comes to conclude if capitalization on the page affects how a page ranks for capitalized queries. Is this something need to be fix, a “loophole” of some sort where one can exploit on the SEO front? I’m keeping my eyes on it.

I would like to share this file for everyone to check out. I’ve seen this in a website I had come across with the other day and I personally find it very informative and helpful, especially to someone who intends to learn SEO in one look only. This is some kind of program(it is an exe file) or ebook or tutorial on how you would go about the pros and cons of SEO. Click the link below and begin to knock yourself out with this.

Download SEO tutorial.exe

As part of my daily routine, I visit a couple of my favorite forums to read latest SEO news and articles. One of the threads I bump into was about Google SERP’s having a different layout since early last week, specifically the Local Business listings are showing up in the upper right hand corner. Another forum member said that he noticed a wider blue bar near the top of the page. Hence, because of these minor changes, they webmasters conclude that Google is testing again.

For me personally, I think Google never stops testing. They constantly test every new idea their minds can generate. It makes me believe that all good ideas come from them already. Making the web more social(Open Social), Google Experimental Search, Google Code Search, Google Music trends, Google Accessible Search(for the visually impaired), Google Trends, Google Ride Finder, Google Mars, Google, Google, Google. I wonder if they can really make an elevator going to the moon?

“Knol”..shortcut for “knowledge”.

One of the goals of Google is to encourage people to contribute knowledge. Google wants to provide all the tools to write this, and host the content and so on, so that experts can focus just on the content. In contrast to Wikipedia, each page will be written by a single author and cannot be edited by others. Also, there would be multiple articles for the same topic.

So actually not a lot like Wikipedia at all.

Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to rate a knol or write a review of it. Knols will also include references and links to additional information.

Wikipedia is currently PR8 and is the leading website for this kind of approach on users. I wonder if Google would have no issues regarding “biases” on the SERPS regarding this.

I know the internet is social already but Google intends to make it more “social”. Check out the video below.