Tabbyfied

Although supporting non-profits is important, you’re correct that you could be wasting a lot of ad views—and a lot of money—by not replacing those public service ads (PSAs) with an alternate ad that generates revenue.Google displays PSAs if your account is still so new that Google hasn’t determined what your pages are about, or if there’s no other ad inventory to display. Filling that space with an alternate ad of your choosing is a great way to ensure you are fully monetizing your web site for every visitor.

The process isn’t difficult and involves uploading an image to your server (such as an affiliate ad, an alternate PSA of your choosing or an ad promoting your site) that will be served automatically by Google when the need arises. I’ll go ahead and break down the process in 9 easy steps

1. Select an image ad size that is the same size as the ad you want to replace. If the ad size you want to replace is a 468×60 banner, make sure your replacement ad is sized 468×60.

   Create images for each ad size you want to replace. AdSense does not auto-resize ads, so if you serve more than one ad size on your site you need to upload alternate ads in each format.

2. Create a new blank webpage for each of your replacement ads. No title or meta information is necessary on these pages, just a small amount of HTML code.

   Place on this page either the ad code from an affiliate program (such as a banner from Commission Junction or PSAs from another charity) or create an image ad that promotes your products and link it to your own site’s pages.

3. Save this new alternate ad page with a file name you will remember, such as alt_ad.html. You may want to include the actual ad size in the filename if you have multiple alternate ads planned (for example, using alt_ad_468×60.html).
4. Once your new ad page is correctly named and formatted, upload it to your site. Make a note of the full URL, such as…

   http://www.example.com/alt_ad_468×60.html

   Add a robots.txt exclusion or a noindex meta tag on these ad pages to ensure that Google doesn’t mistakenly index them. Either method will work.

5. Once you have uploaded your new AdSense alternate ads, login to your AdSense account and click AdSense Setup and select AdSense for Content.
6. Choose your ad type, format, and colors.
7. Scroll down to the Alternate Ad or Color section. To provide an alternate ad, select Show ads from another URL and enter the URL of the page containing your ad.

   If you’d prefer to just provide a solid block of color in that ad space, select Fill space with a solid color, then select an HTML color code. You can also cause the ad space to disappear completely using a collapsing ad unit.

   The point here is to always show revenue-generating ads, so we’d avoid the color blocks and collapsing ad units. It’s always better to show actual ads instead.

8. Click Continue.
9. Copy and paste the ad code onto your site’s pages.

To view the Google help section dealing with this issue, see How do I implement an alternate ad?

Defining your own alternate ads guarantees that a revenue-generating ad always appears on your site, thereby maximizing your site’s income potential. If you’re monetizing your site with AdSense, we highly recommend setting up your own alternate ads.

This approach also allows you to begin experimenting with new ways of making money with your site. You may find that affiliate ads are more profitable and less intrusive than AdSense.

Content is key alright, but here is another cliché running across the internet - create great, relevant content and your site will flourish! Sounds good, yeah, but how to create this great content you say? And to make it even worse, no one even tells you what this content is, or what it’s supposed to be about.

Well that’s about to change. From an article I read a few days ago by Esoos Bobnar, it sure shed some light on time-tested strategies and insider tips that are use to quickly and easily create content that other sites are happy to link to.

Follow these examples and your site will be pulling in tons of links in no time.

Top on the magical recipe of linkbaiting are Lists.

It’s actually the “The Grand-Daddy of All Linkbait”.

• Lists are one of the easiest and most effective ways to grab an audience and build links. In fact, lists are so popular there’s concern they may soon become played out on some social media sites. Therefore, we suggest you try something a bit more interesting and unusual to help your content stand out from the crowd.

One good possibility is to replace the old tried-and-true Top 10 list, with a more unusual number. For example…

• 8 most important things to remember before leaving your house
• 20 fitness truths to get that body you always desired
• 42 ways on how not to run a pageant

See what I mean?…Try to be wacky in order to make it catchy.

Now, just a warning for really lazy, stupid people. It does not mean that we should just go “gaga” about copying and pasting all the link-worthy articles we see when we do our research and bookmark it into social media sites. Remember, doing so would be plagiarism as well as a copyright violation and it would damage your reputation which really makes it a big NO NO! So spare yourself from all the trouble. If writing is not your specialty, consider hiring then. Your mission here is to provide great content that’s going to attract traffic and links to your site.

There are a lot of sources when outsourcing article creation for sites you’re managing. A few are Problogger Job Boards, Rent A Coder and Craigslist.

That’s sure beats the heck out of begging for links via email, and it’s great to sit back and enjoy as you watch those inbound links accumulate on their own viral momentum.

Although this might sound a little similar with the “space elevator project” which had a lofty goal, Google Inc. has agreed to build an undersea cable with five telecoms operators that will link the United States to Japan, and provide the capacity to sustain a surge in Internet traffic between the continents.

Quoted:
” Google and the five telecoms companies said in joint statement that the 10,000 km (6,200 mile) undersea fiber optic cable, connecting the United States to Japan, will cost $300 million.

The Unity cable system allows the members of the consortium to provide the increased capacity needed as more applications and services migrate online,” said Jayne Stowell, a spokesman for the consortium.”

Now, this kind of technology have been here for over a hundred of years, and that is called the “Transatlantic telegraph cable”. The transatlantic cable bridged North America and Europe, and expedited communication between the two. Whereas it would normally take at least ten days to deliver a message by ship, it now took a matter of minutes by telegraph. Nothing really new though for Google, but as one of the forum members reacted on the thread I read, notice how all the partners are not US telcos. What is actually Google saying?..Hmmm…I feel this is going to be nasty..write a comment regarding your take on this.:D

Well, it is true that we must share our blessings to others, and Big G is just about to do that.

Quoted:
“Google Inc. said it will dole out nearly $30 million in new grants and investments to nonprofits and a private business that are taking on do-good projects. Its announcement yesterday includes a $10 million investment in closely held eSolar Inc., which is working on utility-scale solar power. Google.org also expects to invest directly in businesses in places such as Africa to spur job creation.”

I totally believe that in any business, instead of whacking every other competitor’s head to bring them down, we should focus on lifting everyone up so that we can all have an equal share of the pie. I’m not doubting that Google is doing this for the tax breaks or whatsoever state sales taxes that is or it’s part of their “don’t look evil” mantra, I don’t care. If their intention is truly for the greater good, then God be with them. People that is making this world worst is not taking a day-off, we should all take part of illuminating good for everybody.

I just hope Google would expand their investments as far as the 3rd world countries, particularly the Philippines.

As part of my daily routine, I visit a couple of my favorite forums to read latest SEO news and articles. One of the threads I bump into was about Google SERP’s having a different layout since early last week, specifically the Local Business listings are showing up in the upper right hand corner. Another forum member said that he noticed a wider blue bar near the top of the page. Hence, because of these minor changes, they webmasters conclude that Google is testing again.

For me personally, I think Google never stops testing. They constantly test every new idea their minds can generate. It makes me believe that all good ideas come from them already. Making the web more social(Open Social), Google Experimental Search, Google Code Search, Google Music trends, Google Accessible Search(for the visually impaired), Google Trends, Google Ride Finder, Google Mars, Google, Google, Google. I wonder if they can really make an elevator going to the moon?

I know the internet is social already but Google intends to make it more “social”. Check out the video below.

George Hotz from New Jersey sure has a bright future with gadgets. The famous iPhone locked at AT&T’s network was unlocked by him and actually was using it on T-Mobile’s network.

Quote in GlobeInvestor.com
“The hack, which Mr. Hotz posted Thursday to his blog, is complicated and requires skill with both soldering and software. It takes about two hours to perform. Since the details are public, it seems likely that a small industry may spring up to buy U.S. iPhones, unlock them and send them overseas.”

Now since iPhones would still be released here in the Philippines next year, I’m assuming by that time all iPhones would be unlocked. I hope Apple would just start making partners overseas to market their iPhones now! as in now!..I mean I don’t understand why Apple likes teasing people especially those outside the US..dont they want money?