Yes folks, Google have launched a new free Ad serving platform, the Ad Manager.
Though still on its testing phase, this program looks promising.
The sole purpose of it is to be a complete package for managing advertising on your site—including selling, scheduling, delivering and measuring ad inventory. While many small sites personally manage the ads they display, you can reach a point where that becomes difficult to track and optimize. So this tool just does that, any ad inventory you have can be managed with this program, you’re only not restricted just to AdSense coz you think it’s a tool made by Google…Pretty neat huh?..and why should you love this tool more?…It’s FREE!
I had read in an article that Google returns different search results for queries based on whether the keyword phrase is keyed in upper-case or lower-case letters. How true is this you say? Should we actually think of considering to optimize for these variations if our site appear in one and not the other? I personally decided to find out for myself.
I fired up Mozilla and I tried keying in “DOGS” on one tab and “dogs” on the other. Here are the results I got.
The lower-case query “dogs” displays pets4you.com on the 5th position.
On the other hand, with the upper-case query “DOGS”, it showed a slight change on the search results. It has greatdogsite.com on the 5th position and moves pet4you.com on the 6th place.
Yes it’s not a major difference, but it is something to be looked into coz from what I read from Google web search help center, it specifically states that their searches are not case sensitive.
This comes to conclude if capitalization on the page affects how a page ranks for capitalized queries. Is this something need to be fix, a “loophole” of some sort where one can exploit on the SEO front? I’m keeping my eyes on it.
Although this might sound a little similar with the “space elevator project” which had a lofty goal, Google Inc. has agreed to build an undersea cable with five telecoms operators that will link the United States to Japan, and provide the capacity to sustain a surge in Internet traffic between the continents.
Quoted:
” Google and the five telecoms companies said in joint statement that the 10,000 km (6,200 mile) undersea fiber optic cable, connecting the United States to Japan, will cost $300 million.
The Unity cable system allows the members of the consortium to provide the increased capacity needed as more applications and services migrate online,” said Jayne Stowell, a spokesman for the consortium.”
Now, this kind of technology have been here for over a hundred of years, and that is called the “Transatlantic telegraph cable”. The transatlantic cable bridged North America and Europe, and expedited communication between the two. Whereas it would normally take at least ten days to deliver a message by ship, it now took a matter of minutes by telegraph. Nothing really new though for Google, but as one of the forum members reacted on the thread I read, notice how all the partners are not US telcos. What is actually Google saying?..Hmmm…I feel this is going to be nasty..write a comment regarding your take on this.:D
Well, it is true that we must share our blessings to others, and Big G is just about to do that.
Quoted:
“Google Inc. said it will dole out nearly $30 million in new grants and investments to nonprofits and a private business that are taking on do-good projects. Its announcement yesterday includes a $10 million investment in closely held eSolar Inc., which is working on utility-scale solar power. Google.org also expects to invest directly in businesses in places such as Africa to spur job creation.”
I totally believe that in any business, instead of whacking every other competitor’s head to bring them down, we should focus on lifting everyone up so that we can all have an equal share of the pie. I’m not doubting that Google is doing this for the tax breaks or whatsoever state sales taxes that is or it’s part of their “don’t look evil” mantra, I don’t care. If their intention is truly for the greater good, then God be with them. People that is making this world worst is not taking a day-off, we should all take part of illuminating good for everybody.
I just hope Google would expand their investments as far as the 3rd world countries, particularly the Philippines. 
As part of my daily routine, I visit a couple of my favorite forums to read latest SEO news and articles. One of the threads I bump into was about Google SERP’s having a different layout since early last week, specifically the Local Business listings are showing up in the upper right hand corner. Another forum member said that he noticed a wider blue bar near the top of the page. Hence, because of these minor changes, they webmasters conclude that Google is testing again.
For me personally, I think Google never stops testing. They constantly test every new idea their minds can generate. It makes me believe that all good ideas come from them already. Making the web more social(Open Social), Google Experimental Search, Google Code Search, Google Music trends, Google Accessible Search(for the visually impaired), Google Trends, Google Ride Finder, Google Mars, Google, Google, Google. I wonder if they can really make an elevator going to the moon?
