Although LBAs can be displayed in Google’s organic search results the same as any AdWords ads, they have the added advantage of being displayed right on a Google Map itself. This is good because, when a user clicks your ad within the map, an info window expands, showing your business listing as seen in the screenshot below:

Google recently added a link to directions. This makes it super-easy for a prospect to learn exactly how to get to your location. They can also see a Street View…

…as well as select the Save to My Maps option.

Google is also working on new reporting features for Local Business Ads designed to report how many people opened your info window and clicked your various links. For more on Local Business Ads, check out Google’s FAQ. To set up your own ads follow these steps from the Google help files.