Tabbyfied

Yes folks, Google have launched a new free Ad serving platform, the Ad Manager.

Though still on its testing phase, this program looks promising.

The sole purpose of it is to be a complete package for managing advertising on your site—including selling, scheduling, delivering and measuring ad inventory. While many small sites personally manage the ads they display, you can reach a point where that becomes difficult to track and optimize. So this tool just does that, any ad inventory you have can be managed with this program, you’re only not restricted just to AdSense coz you think it’s a tool made by Google…Pretty neat huh?..and why should you love this tool more?…It’s FREE!

I had read in an article that Google returns different search results for queries based on whether the keyword phrase is keyed in upper-case or lower-case letters. How true is this you say? Should we actually think of considering to optimize for these variations if our site appear in one and not the other? I personally decided to find out for myself.

I fired up Mozilla and I tried keying in “DOGS” on one tab and “dogs” on the other. Here are the results I got.

The lower-case query “dogs” displays pets4you.com on the 5th position.

On the other hand, with the upper-case query “DOGS”, it showed a slight change on the search results. It has greatdogsite.com on the 5th position and moves pet4you.com on the 6th place.

Yes it’s not a major difference, but it is something to be looked into coz from what I read from Google web search help center, it specifically states that their searches are not case sensitive.

This comes to conclude if capitalization on the page affects how a page ranks for capitalized queries. Is this something need to be fix, a “loophole” of some sort where one can exploit on the SEO front? I’m keeping my eyes on it.

Content is key alright, but here is another cliché running across the internet - create great, relevant content and your site will flourish! Sounds good, yeah, but how to create this great content you say? And to make it even worse, no one even tells you what this content is, or what it’s supposed to be about.

Well that’s about to change. From an article I read a few days ago by Esoos Bobnar, it sure shed some light on time-tested strategies and insider tips that are use to quickly and easily create content that other sites are happy to link to.

Follow these examples and your site will be pulling in tons of links in no time.

Top on the magical recipe of linkbaiting are Lists.

It’s actually the “The Grand-Daddy of All Linkbait”.

• Lists are one of the easiest and most effective ways to grab an audience and build links. In fact, lists are so popular there’s concern they may soon become played out on some social media sites. Therefore, we suggest you try something a bit more interesting and unusual to help your content stand out from the crowd.

One good possibility is to replace the old tried-and-true Top 10 list, with a more unusual number. For example…

• 8 most important things to remember before leaving your house
• 20 fitness truths to get that body you always desired
• 42 ways on how not to run a pageant

See what I mean?…Try to be wacky in order to make it catchy.

Now, just a warning for really lazy, stupid people. It does not mean that we should just go “gaga” about copying and pasting all the link-worthy articles we see when we do our research and bookmark it into social media sites. Remember, doing so would be plagiarism as well as a copyright violation and it would damage your reputation which really makes it a big NO NO! So spare yourself from all the trouble. If writing is not your specialty, consider hiring then. Your mission here is to provide great content that’s going to attract traffic and links to your site.

There are a lot of sources when outsourcing article creation for sites you’re managing. A few are Problogger Job Boards, Rent A Coder and Craigslist.

That’s sure beats the heck out of begging for links via email, and it’s great to sit back and enjoy as you watch those inbound links accumulate on their own viral momentum.